Promoted tweets cause a one percent bump in traffic to major retailers and a 6 percent improvement in conversion rates, according to a new study that Compete and Twitter conducted together.
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eBay President Reveals How the Site Will Get Social [VIDEO] (Mashable)
eBay unveiled a Pinterest-inspired redesign, which gives every user a personalized “feed” of products up for sale, on Wednesday at an event in New York City’s Meatpacking district. Devin Wenig, president of eBay Marketplaces, said it’s one part of the site’s new features to make shopping more personal and social. eBay also rolled out a new logo and deals. USA Today The Feed lists brands that users follow and makes suggestions based on their browsing history and past purchases. It rolls out to U.S. customers over the next 100 days, with international launches beginning in early 2013. CNET In addition, eBay launched a new app, eBay Now, for same-day delivery service. It’s currently available only in San Francisco, Calif., but more cities will follow, a spokesman said. Shoppers can order items from a variety of retailers — Finish Line, GNC, Home Depot, Macy’s, Office Depot, RadioShack, Target, Toys R Us and Walgreens — and get them delivered to their door, usually within an hour. The Next Web As for the site redesign, it’s live, but certain aspects, including the new product pages, should become available soon. Noteworthy site improvements include the new one-page checkout process, much deeper PayPal integration and a generally clearer visual hierarchy. Fast Company eBay has come a long way from its origins as a destination for collectors of the kitschy, nichey and hard-to-find. Today, its competitors include everyone from Amazon to Etsy to Fab, and it drives more than $70 billion in sales annually. Read more