Groupon, Zynga and Pandora a much bigger portion of their traffic from mobile users than any of the other top 50 digital properties, according to comScore’s first tally of Internet traffic across Web and mobile apps, released today.
If you’ve been feeling inundated with ads when watching online videos there’s a good reason for it. According to comScore stats, we’re being exposed to a whopping 67.5 percent more online video ads than we were a year ago.
Pinterest has just secured $200 million in funding, more than double what it brought in from the Japanese e-commerce firm Rakuten in its well-publicized round last year, the company said.
Pinterest is in the midst of a fund raising round that puts the company’s total value between $2 and $2.5 million, according to a Wall Street Journal report.
With Facebook’s launch earlier today of a social search feature, the company indicated that it increasingly sees Google as a competitor and won’t sit idly by while Google pushes into social networking.
comScore has released their October 2012 U.S. Online Video Rankings and they reveal an unsettling trend—unless of course you love watching online video ads. It looks like last month Americans watched less online videos than they did in September, but they were exposed to a heck of a lot more video ads.
ComScore released the list of the 50 most-trafficked U.S.-owned Web properties today, and Pinterest just made the cut. It’s the first time the upstart social network has made the list, but MySpace still came out ahead, securing the 47th spot.
comScore has released their August 2012 U.S. Online Video Rankings, revealing that online video content has reached an all-time high, with over 188 million unique viewers in the United States. But it looks like people aren’t getting their online video fixes in the same places that they used to. Back in July, Facebook was second only to Google Sites (aka YouTube) in terms of total unique viewers. In August, Facebook dropped to the fifth spot, below Google, Yahoo!, Microsoft and VEVO.
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A Cadaver, Facebook, Free Speech (Inside Higher Ed)
The Minnesota Supreme Court on Wednesday upheld the right of the University of Minnesota to punish a mortuary science student for posts on Facebook that made fun of a cadaver. The court’s ruling said that because of the nature of the student’s career-related academic program, the university did not violate the student’s rights in failing her in an anatomy laboratory course. AllFacebook Facebook stayed the course on its path to keep optimizing its mobile offerings with Wednesday’s long-awaited introduction of the “like” button for mobile applications. The social network introduced an open graph built-in like action for mobile apps, allowing developers to build like buttons into their apps with the aim of increasing engagement with its rapidly accelerating mobile user base. Bloomberg Businessweek Facebook’s audience in the United States declined in May, while the amount of time users spent on the social-networking website rose, according to comScore. The number of visitors to Facebook.com dropped less than 1 percent to 158 million in May from April, the Reston, Va.-based company said in an emailed statement. Visitors in April also fell less than 1 percent from March. ZDNET Yahoo and Facebook have asked for more time from a U.S. judge as part of efforts to end ongoing litigation, according to a court filing. The two companies, which are locked in a battle over patents, said they wanted court deadlines pushed back to allow breathing space for the talks to continue in the hope the two can avoid the courtroom. The Wall Street Journal A bipartisan group of lawmakers called on regulators to overhaul the way initial public offerings are conducted, concerned that last month’s flubbed stock sale by Facebook shows the current system unfairly punishes small investors. In a letter to Securities and Exchange Commission Chairman Mary Schapiro, Rep. Darrell Issa (R., Calif.) prodded the agency to revamp rules for pricing and disclosure in IPOs. Read more
Holy advertising, Batman! According to the latest statistics from comScore’s US Online Video Rankings, Americans are watching more online video ads than ever. Last month the U.S. Internet audience watched over 10 billion online video ads, up from 9.4 billion in April.