Posts Tagged ‘comscore’

According to comScore’s November 2011 U.S. Online Video Rankings, video ads accounted for 15 percent of all videos viewed in November and 1.3 percent of all the minutes spent viewing online videos.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

New statistics from comScore reveal that over 200 billion online videos were viewed globally in October with 2 in 5 of these online video views coming from YouTube. Where are the other views coming from? Find out after the jump.

Facebook now boasts the second largest number of online video viewers, following YouTube, but Facebook viewers are watching significantly less content than viewers on other sites.

In mid-August, Google announced the launch of Google+ games integrated directly into the search giant’s new social network. Silicon Valley consensus is that Google is finally making a direct attack at Facebook and that company’s commanding lead over social networking; the inclusion of social games, which comprise much of Facebook’s own user activity, seems confirmation [...]

The average web video viewer watched 18 hours of content during the month of August, with YouTube and Hulu drawing the highest engagement at 5.7 hours and 3.2 hours, respectively. Another interesting statistic is that 85.8 percent of the U.S. Internet audience viewed online video.

Heltai also explained that the challenge for the government is moving forward within social media and determine the best ways to creatively leverage their resources to stay ahead of the digital curve.

May was PlentyOfFish’s best month with over 68 million total visits – an impressive 37% of the total 187 million visits to online dating sites in the US for the month. Cheers to the May-December romances!

Tumblr, the blog-meets-social-network service, has hit new record in terms of the number of unique users in the U.S. this July. According to comScore, the site recorded 13.4 million unique visitors in July 2011 up from 4.2 million visitors in July 2010, which is an increase of 218%.

comScore reports during the month of June U.S. viewers watched over 145 million videos across all of PBS’s web and mobile platforms. The non-profit broadcaster is now the 15th most popular online property for video. Undergoing a major revamp in its video offerings with a new web redesign last year, PBS continues to branch out [...]

YouTube and comScore, a global leader in online audience measurement, have launched a brand new feature, specifically targeted to YouTube content partners and the advertisers that want to run campaigns on their videos. Find out more after the jump.