Through many engagements, we hear many questions surrounding social networking: what it means; how it applies to business; and, more directly, how social networking can turn a profit for a business.

If you’re in interactive marketing today, it would be logical to assume that based on the tremendous growth in usage of Social Networking tools, you can ride the wave of interest to reach more people within a trusted network and get your message across within established groups.
Not so fast!
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