Posts Tagged ‘Consumer Data’

Whether you’re a shop-a-holic or an avid anti-shopper, Shopkick says it has something for you in its geolocation shopping service. Rolling out now in a handful of major US retailers, Shopkick promotes window shopping, browsing, and even just stepping inside a store by automatically downloading Kickbucks onto a shopper’s smartphone. Using ultra-sensitive geolocation technology, Shopkick gives out Kickbucks when a shopper goes down a particular aisle, scans an item, or walks by a daily deal. Shopkick’s trial run began yesterday and is expected to have a high profile over the next few months in the storefronts of several of the largest retailers in the US.
Read more

We’ve had it hammered into our heads that our consumer data – where we shop, what we buy, how much we spend – should be guarded with, if not our lives, then at least every password encryption tool in our arsenals. But what if this consumer data could be harnessed to benefit both retailers and ourselves, giving us discounts on products we want, without compromising our privacy? That’s the thinking behind soon-to-be-launched WeShop, a collective shopping experience that uses aggregate consumer data to get you bargain deals on your favorite products.
Read more