Posts Tagged ‘Content’

Striking it viral can be difficult. There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

You’ve heard it before, I’m sure, and it’s likely you’ll hear it again: “less is more.” As so-called modernists, we accept this maxim for architecture, design, and just about any art form —so why can’t it be true for writing? Why do so many lament the “demise of the English language” and curse Twitter as a [...]

Just hours ago, YouTube announced that new original channels will start appearing on YouTube next month. Over 90 channels have been announced so far, featuring popular YouTubers and celebs from Madonna to Tony Hawk.

This is a great starting point for developing corporate blog content. Adjust based on your needs, but this will help you get up and running.

I’m knee-deep in launching a new blog. This will be my tenth (non-personal) blog launch/re-launch in six years. Each time I do it, I seem to forget (and re-learn) the pain that’s involved. Getting a blog off the ground is far from easy, and keeping it alive is even harder. Of the 10, five are [...]

Don’t be too afraid to succeed. You can get away with a lot more than you realize.

It takes more than a good idea and a login to turn your corporate blogging operation into ROI.

It takes a lot a work to get momentum for your corporate blog. You’ll do some PR, push email out to your clients and target lists and push your colleagues to talk it up. Facebook ads, SEO and other marketing efforts may contribute as well. As you know, however, you have to have solid content to turn one-time visitors into committed followers. One of the tools you can use to do this is data. One “killer stat” every now and then can make a profound difference in adoption by your target market.

Read more

Is YouTube gearing up to launch channels to compete with broadcast and cable television? According to the Wall Street Journal they are, with a major site overhaul before year’s end.

Be honest: do you really pay for content? Here’s the truth that nobody wants to believe.