When Mark DeBonis was asked by a talent booker to think up an idea for an entertainment show at the last minute, DeBois spit out the first thing that came to his mind: a Twitter Gong show.
At the time, DeBonis—a stand-up comedian—was half joking; he wasn’t really sure exactly what a Twitter Gong show would look like, or if the concept could work, but he suggested it anyhow.
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It’s called “branded journalism,” or “content journalism,” and it’s the next big movement in communications, but traditional media figures are shaking their fingers.
