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Infographic Reveals How Content Goes Viral

Megan O'Neill — Mon, 05 Dec 2011 15:30:14 +0000

These days everyone from marketers to designers, bloggers and video producers dream of “going viral.” Everyone wants to be the next Charlie Bit My Finger or Old Spice guy. But striking it viral can be difficult. There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”
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How Twitter Can Make You a Better Writer

Amanda Cosco — Thu, 03 Nov 2011 11:01:12 +0000

You’ve heard it before, I’m sure, and it’s likely you’ll hear it again: “less is more.” As so-called modernists, we accept this maxim for architecture, design, and just about any art form —so why can’t it be true for writing?

Why do so many lament the “demise of the English language” and curse Twitter as a propagator of obscurity?

I’ve argued earlier that tweeting itself is not a new art form, and that expressive fragments have existed for as long as writing has existed. But speaking of Twitter as an internet exchange, I have a theory that Twitter—if used correctly—can actually make you a better writer.

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YouTube Announces New Channel Lineup Including Madonna, Jay-Z, Tony Hawk & More

Megan O'Neill — Sat, 29 Oct 2011 05:24:08 +0000

Back in September rumors started flying about regularly scheduled programming coming to YouTube in 2012. There was talk that YouTube was negotiating with some big studios and celebs to bring a constant stream of TV-quality content to their viewers. Well folks, the time has come. Just hours ago, YouTube announced that new original channels will start appearing on YouTube next month. Over 90 channels have been announced so far.
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The Anatomy of Optimal Marketing Content

Tom Johansmeyer — Wed, 31 Aug 2011 10:20:43 +0000

Should you sell? Should you educate? When it comes to content marketing, everyone has an opinion – including the people who read it! What you need to do is figure out the right mix of information and pitching in order to turn your efforts into a return on investment (ROI).

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7 Tips for Marketing Your Content

Tom Johansmeyer — Tue, 30 Aug 2011 11:00:08 +0000

I’m knee-deep in launching a new blog. This will be my tenth (non-personal) blog launch/re-launch in six years. Each time I do it, I seem to forget (and re-learn) the pain that’s involved. Getting a blog off the ground is far from easy, and keeping it alive is even harder. Of the 10, five are alive and well, if in different hands, two are dead and two should be if they aren’t. For the tenth, it’s still too early to tell, but everything looks better than it has with my other launches.

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Content Marketing Belongs in … Marketing

Tom Johansmeyer — Mon, 29 Aug 2011 11:00:36 +0000

When I was making the rounds a few days ago, I ran into an interesting piece on PR Daily (where I write every now and then) contributed by Shel Holtz (“Marketers, keep your hands off of your company’s brand journalism”). The crux of the argument was that content marketing (which I assume is equivalent to “brand journalism”) should be kept out of the marketing department’s grubby little paws. And there really is no other word for describing our paws, frankly. Rather, it belongs with content purists, of sorts, who eschew pitching in favor of educating.

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The 10 Most Important Corporate Blogging Ingredients

Tom Johansmeyer — Mon, 01 Aug 2011 11:00:37 +0000

Are you getting ready to launch a corporate blog? Do you have one already and want to freshen it up a bit? There are many factors that can influence the success of your corporate blog, and some really are more important than others. You’ll have plenty of opportunity to make choices along the way, which of course means you’ll make a few mistakes, too. Just getting started is an important step, but everyone knows you don’t get evaluated on an honest effort. You need to succeed.

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You Need One Number to Make Your Corporate Blog a Success

Tom Johansmeyer — Thu, 02 Jun 2011 11:05:10 +0000

It takes a lot a work to get momentum for your corporate blog. You’ll do some PR, push email out to your clients and target lists and push your colleagues to talk it up. Facebook ads, SEO and other marketing efforts may contribute as well. As you know, however, you have to have solid content to turn one-time visitors into committed followers. One of the tools you can use to do this is data. One “killer stat” every now and then can make a profound difference in adoption by your target market.

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YouTube Poised To Launch Channels To Compete With Broadcast

Megan O'Neill — Thu, 07 Apr 2011 14:10:33 +0000

Is YouTube gearing up to compete with broadcast and cable television? According to the Wall Street Journal they are, with a major site overhaul before year’s end. Apparently YouTube is planning to launch a series of changes on its homepage to highlight twenty or so channels with professional content, revolving around topics like Arts and Sports. If this is genuine then it could mean big changes ahead for YouTube viewers and content creators alike.
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The Truth About Paid Content: People Lie

Tom Johansmeyer — Tue, 04 Jan 2011 14:00:09 +0000

“Content wants to be free.” We’ve all heard remarks like this since the commercialization of the internet back in the mid-1990s, and we’ve started to believe them. Even though we pay for content on television, satellite radio and in print, we still believe that, on the web, it should be free.

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Blip.tv To Pay Creators $10 to $15 Per Thousand Views

Megan O'Neill — Mon, 27 Dec 2010 12:00:40 +0000

Money really is one of the biggest motivators, and Blip.tv is sure to motivate their creators to improve upon their content and promotions with the announcement that they will be paying $10 to $15 per 1,000 views. continued…

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Another Hulu FAIL: All Fox Content Blocked

Megan O'Neill — Mon, 18 Oct 2010 15:30:07 +0000

Hulu has been under fire recently from Hulu Plus subscribers and industry bloggers and experts for failing to provide the quantity of programming they promised. Their catalog of episodes from ABC, NBC and Fox has been waxing and waning, with shows like Modern Family disappearing from the site and then reappearing with fewer episodes, and over the weekend things took a turn for the worse. Due to a dispute between Cablevison and News Corp, all Fox content was blocked from Hulu for Cablevision customers.
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Report: Your New Facebook Friend Stalks You More Than Others

Katie Kindelan — Wed, 29 Sep 2010 12:34:05 +0000

500 million users on Facebook. More than two billion tweets per month on Twitter. 100 billion views on YouTube. The launch of Foursquare and re-launches of MySpace and Yammer, versions 2.0. All signs of a flourishing social media industry, right? New research from Forrester says, not so much, at least in terms of content. While online social networks grow, the percentage of users uploading new content to the sites has “platueaued” worldwide.

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NBC.com To Implement Content Recommendation With The Filter

Megan O'Neill — Thu, 08 Apr 2010 15:10:06 +0000

These days there is such a huge amount of content on the web that the choice of what to watch or listen to next can be overwhelming. As the myriad of content continues to expand, more and more online video sites are discovering the importance of implementing content recommendation systems. NBC.com has announced that they are next to jump on the content recommendation bandwagon, partnering with The Filter, a white-label content recommendation platform.
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Content is a Commodity, Community is Priceless

nickoneill — Tue, 15 Apr 2008 09:00:37 +0000

A significant discussion took place over the weekend and continued into yesterday evening. Sarah Perez provides a great write-up of the discussion that took place. This discussion is monumental. For the first time bloggers are becoming concerned about the same thing that media companies have been complaining about for the past 10 years as Napster sparked the beginning of commoditized content. Other sites can take our content and reuse it and ultimately take the conversation elsewhere.

One of the key offenders: Friendfeed. Friendfeed doesn’t stand alone though. Facebook, Digg and numerous other sites have been doing this for years. They take our content and other peoples’ content and offer it as a way to spark conversation on their site, not ours. This is substantial, they provide the venue for conversation to take place and take the content for free. I would argue that the key differentiator between friendfeed and the content creator is the community.

The battle taking place on the web is over community ownership. Ultimately we are members of multiple communities in our lives. If sites can build a community of passionate users around a topic that they are passionate about, then everybody wins. The only challenge is in how that content is leveraged and if the community members benefit from this usage of this new technology. The saying goes around that if we all raise the water level then everybody can float up and everybody benefits.

While I would argue that some peoples’ raft (or whatever flotation device they are using to stay afloat) eventually gets holes punctured in it, most of us get a net benefit. If you want to build value then build a community, don’t simply produce content. That has been the failure of blogs and while breaking news will always attract visitors, it is an unsustainable business. While content has become commoditized, it isn’t completely free. Fortunately though content has been commoditized into different subsets: high quality, medium quality and low quality content (not very original categories, I know).

We will not see the complete commoditization of content as a whole but in the end do you really want to be playing in a commoditized market? I don’t! Are journalists the next farmers? I hope not. Where I foresee the real value is in community. Mainstream media has destroyed this but fortunately thanks to their reach there is time to revive some of what has been lost. If you can become a central node for a community, you win and ultimately all the members benefit.

We are all content producers and we all deserve our fair share of revenue for the commodities we produce. In the whole scheme of things if you are in the content business, you better start building a community because that’s what matters. What are you doing to build community with your content?

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