Yasso-Pin-It-To-Win-It-Competition

Pinterest promotions are fun to write about — who can argue with a great rhyme like “Pin It to Win It”? — but are they worth the effort? According to social analytics company Pinfluencer, companies like Zap2It are already successfully running promotions on the site. In a webinar about Pinterest promotion strategies, Alex Littlewood, head of customer success at Pinfluencer, offered some helpful tips on how to run a tight promotion that keeps pinners from hitting the back button.

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