Virgin America launched four years ago at the cusp of viable social media marketing. The airline appreciates that social media is not an overlay; it’s at the core of the company’s culture.
I’ve previously cited Virgin America as great example of a brand leveraging every element of the customer experience, combining media platforms with events, keeping the fun level high and benefiting from risk-taking.
After the jump, at least one idea you can add to your social media marketing playbook.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Context Optional announced today that they have integrated several of their social network CRM tools into one package called the Social Marketing Suite. The Social Marketing Suite is a series of functions designed to allow brands to better engage with their customers through applications, fan pages and detailed analytics. The company describes it as “a customizable software solution for brands and agencies to manage and build brand presence on Facebook.”
Read more
