SEO isn’t fun but it’s effective. This post and the accompanying video tell you why.
corporate blog
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Why You Need Charts and Pictures in Corporate Blog Posts [VIDEO]

Is a picture in your blog post worth some ROI?
The Anatomy of Optimal Marketing Content

This is a great starting point for developing corporate blog content. Adjust based on your needs, but this will help you get up and running.
Content Marketing Belongs in … Marketing

Don’t be too afraid to succeed. You can get away with a lot more than you realize.
The Three Appendices in Your Social Media Marketing Plan

These are three things you think you need. You don’t need them. And having them could cause you pain later.
Three Ways to Get a Corporate Blog Off the Ground

You don’t have to do it right the first time!
The 10 Most Important Corporate Blogging Ingredients

It takes more than a good idea and a login to turn your corporate blogging operation into ROI.
You Need One Number to Make Your Corporate Blog a Success
It takes a lot a work to get momentum for your corporate blog. You’ll do some PR, push email out to your clients and target lists and push your colleagues to talk it up. Facebook ads, SEO and other marketing efforts may contribute as well. As you know, however, you have to have solid content to turn one-time visitors into committed followers. One of the tools you can use to do this is data. One “killer stat” every now and then can make a profound difference in adoption by your target market.
How Do You Measure Corporate Blogging Success?

If you think it’s all about traffic, you’re wrong. If you think it’s all about targeted traffic, you’re wrong. Read this post to find out what REALLY matters.
Get Your Executives to Support your Social Media Marketing Program [VIDEO]

Are your executives pushing back? Watch this video to learn the simple ways you can bring them around to your way of thinking.