If you think it’s all about traffic, you’re wrong. If you think it’s all about targeted traffic, you’re wrong. Read this post to find out what REALLY matters.
How Do You Measure Corporate Blogging Success?
Posts Tagged ‘Corporate Bloggers’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Social Media Marketing: Four Ways to Cater to Your Analytics Needs
Are you thinking the wrong things about why you’re publishing? Here’s why you need to balance messaging with analytics needs.
Finally, A Corporate Blogging Book Written by Pros for Pros
Are you still trying to wrap your head about how corporate blogging works? Unless you have a blogger (or blog-savvy) person on your team, it’s tough to get started – and there aren’t many resources available to help you along. I’ve poked around at some of the books that have been written on the subject, and none really reflects what it’s like when you’re in the trenches. I’ve written a bit about corporate blogging for SocialTimes, as have some of our other bloggers, but you’ll struggle to find a comprehensive resource you can use. Until now.
Corporate Blogging: Borrow Instead of Buy
Getting a corporate blog off the ground isn’t easy. Even though the technology is famous for being easy to launch and use, you still have to fight your way through a maze of IT policies, risk management practices, brand guidelines and internal trepidation. And once you’ve done all that, you have to plan your editorial, write it, get it approved, publish it and promote it. It sounds like a lot, I know. So, let’s make it even more menacing by listing it all out:
Why Your Competitors Aren’t Blogging
It’s not because blogging doesn’t work.
Five Reasons Your Competitors Aren’t Blogging
It isn’t because they don’t want to!
Corporate Blogging: Get up Early in the Morning!
When I get up in the morning, I can see a lot of blogger activity in my Twitter stream. Whether I just happen to follow a bunch of motivated writers or an underlying strategy exists, the outcome is the same: early-morning blogging works. I’ve seen this in action over the past few years with the corporate blogs I’ve launched and run. Pageviews are most voluminous early in the morning.
Travel Agents Desperate to Catch Up; Launch “Travel Blog Project”
Traditional travel agents come to the social media marketing party … but is it too late? For these guys to have a shot, they’ll have to change their thinking entirely.
Corporate Blogging: The Benefits of Linking Out
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In B2B marketing, conventional wisdom holds that you target and keep the eyeballs until you can convert them from lead to client. You want to monopolize that line of sight, taking every opportunity to present your brand, deliver your message and advance that prospect in the sales cycle. So, when your tactics turn to social media marketing and corporate blogging, all thinking turns to retention. You want that reader to stay on your corporate blog until it’s time to make contact with a member of your sales force.
4 Terrible Objectives For Your Corporate Blog
Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.
Is your company blogging for all the wrong reasons? As social media marketing is more traction, the pressure for businesses to enter the space is becoming immense. The thought of yielding digital turf to the competition is hard enough to accept, and the promise of marketing returns on investment, bolstered by several years of hype, is so enticing as to make social media marketing seem like an obligation.
