Posts Tagged ‘Corporate Bloggers’

If you think it’s all about traffic, you’re wrong. If you think it’s all about targeted traffic, you’re wrong. Read this post to find out what REALLY matters.

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Are you thinking the wrong things about why you’re publishing? Here’s why you need to balance messaging with analytics needs.

Are you still trying to wrap your head about how corporate blogging works? Unless you have a blogger (or blog-savvy) person on your team, it’s tough to get started – and there aren’t many resources available to help you along. I’ve poked around at some of the books that have been written on the subject, [...]

Getting a corporate blog off the ground isn’t easy. Even though the technology is famous for being easy to launch and use, you still have to fight your way through a maze of IT policies, risk management practices, brand guidelines and internal trepidation. And once you’ve done all that, you have to plan your editorial, [...]

It’s not because blogging doesn’t work.

It isn’t because they don’t want to!

When I get up in the morning, I can see a lot of blogger activity in my Twitter stream. Whether I just happen to follow a bunch of motivated writers or an underlying strategy exists, the outcome is the same: early-morning blogging works. I’ve seen this in action over the past few years with the [...]

Traditional travel agents come to the social media marketing party … but is it too late? For these guys to have a shot, they’ll have to change their thinking entirely.

In B2B marketing, conventional wisdom holds that you target and keep the eyeballs until you can convert them from lead to client. You want to monopolize that line of sight, taking every opportunity to present your brand, deliver your message and advance that prospect in the sales cycle. So, when your tactics turn to social [...]

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist. Is your company blogging for all the wrong reasons? As social media marketing is more traction, the pressure for businesses to enter the space is becoming immense. The thought of yielding digital [...]