Google has acquired Incentive Targeting, according to an announcement on the company’s website. Incentive Targeting is a platform that allows consumer products and grocery brands to set up their own coupon deals and deliver them to relevant consumers.
ChoozOn’s mission is to connect brands and their customers in new and enduring ways. ChoozOn will help people get the most from their consumer network.
The fact that one in three consumers found online coupons not appropriate for their needs “suggest many consumers are not properly educated in regard to online coupon Web sites or have preconceptions about coupon Web sites that are not realistic,” the Morpace report concludes. Web sites that can better explain the benefits and show the range of online coupons might be able to make inroads with these coupon resisters according to Morpace.
It would be really interesting to see how coupons will evolve further in the coming decades. Retailer may issue coupons to individuals redeemable only through DNA samples as a measure of fraudulent coupons.
Groupon is one of the fastest social shopping platforms in the industry. Can too much success and rapid growth prove to be the downfall of this social shopping giant?
OtherPage launches a brand new app aimed at helping you earn money back from shopping at your favorite stores, just by sharing various deals with your Facebook friends.
The latest development in the online group coupon trend is charitable spending. Deal provider CauseOn launched today with the motto “See, eat and do for less all while giving more.” Starting September 1, shoppers can feel good about themselves not only for helping each other save money, but also for contributing to the common good.
LivingSocial, one of the leading group coupon providers, is expanding its offerings into 25 new cities, bringing their reach up to 52 cities. These cities include Toronto and Vancouver, Living Social’s first foray into Canada, and several others in the US and the UK. In just its first year of operations, Living Social is seeing organic growth that could threaten the market leader, Groupon.
Digital Coupons have now outpaced printed Newspaper based coupons by 10 to 1, according to a new coupon usage report by Coupons.com. The tremendous increase in the uptake of Digital Coupons has led to an increase in the use of coupons in 2009, a first ever such increase in over 19 years.