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Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!

Two-Thirds of the U.S. Consumers Download Coupons

morpacecoupon

The fact that one in three consumers found online coupons not appropriate for their needs “suggest many consumers are not properly educated in regard to online coupon Web sites or have preconceptions about coupon Web sites that are not realistic,” the Morpace report concludes. Web sites that can better explain the benefits and show the range of online coupons might be able to make inroads with these coupon resisters according to Morpace.

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New Coupon Site CauseOn One-Ups Groupon's Charity Work

causeonlogoThe latest development in the online group coupon trend is charitable spending. Deal provider CauseOn launched today with the motto “See, eat and do for less all while giving more.” Starting September 1, shoppers can feel good about themselves not only for helping each other save money, but also for contributing to the common good.
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LivingSocial Expands into 25 New Cities, Including Miami, Las Vegas, Toronto

livingsocial LivingSocial, one of the leading group coupon providers, is expanding its offerings into 25 new cities, bringing their reach up to 52 cities. These cities include Toronto and Vancouver, Living Social’s first foray into Canada, and several others in the US and the UK. In just its first year of operations, Living Social is seeing organic growth that could threaten the market leader, Groupon.
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