Craftsman is proving the strength and durability of their tools and garden tractors by sending a man 3,300 miles across the United States on one of their lawnmowers in their Craftsman Across America project. Lucas Van Engen, a bartender from New York, started his journey on a Craftsman tractor mower in Santa Monica, CA on May 14 and will end in New York on August 24 and has been broadcasting his journey via blog, Facebook and web video as he goes. Find out more about the Craftsman Across America project, and Craftsman’s social media strategy after the jump.
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