A few weeks ago, Ashton Kutcher became involved in a Twitter war with the Village Voice.
Guest blogger Gary Lee, CEO of mBlast, uses this kerfuffle as the basis of an exploration of the types of influencers and how marketers should consider each.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Around this time last week, Social Times got heads up from HootSuite about a rolling release of some enhancements to its platform. Who could have predicted that the next day would bring a web outage that would take down HootSuite and a number of other prominent companies in the social media space?
The features are rolling out. How HootSuite managed its outage during and after the event is a crisis management lesson from which all companies can learn.
The August 9 tale of a JetBlue flight attendant “blowing the slide” after apparently blowing his cool on the tarmac at JFK went viral almost before the passengers got their luggage. The next day, we reported on a YouTube ballad about the incident. The majority of media analysts felt JetBlue was sitting on a ticking PR time bomb by keeping silent. Finally, two days later, JetBlue posted 140 words on their blog with a mixture of tongue-in-cheek, self-depreciation and a reference to the cult movie Office Space.
How did JetBlue fare in the court of everyone’s opinion on the social web? Find out after the jump. Read more
