Virtual goods has become one way in which to monetize social media applications, and entire marketplace has cropped up around this. Services such as Offerpal have established monetization solutions for such socially inegrated virtual economies, from games to mobile applications.
Months after raising $15 million in funding, a new update from Offerpal extends more customization capabilities for clients. In what appears to be an enhanced dashboard option, Offerpal is launching a virtual currency analytics package for social applications and destination sites. Participants can track activity as well as monetization performance for their specific campaigns.
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