Cyber Monday

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Mobile Sales up 55% on Cyber Monday

Courtesy IBM

Courtesy IBM

Mobile sales increased by more than 55 percent on Cyber Monday when overall online sales broke new records, according to an IBM report.

Mobile made up about 17 percent of online sales this Cyber Monday. Mobile traffic also improved by 45 percent over last year. Tablets drove double the number of sales as smartphones, while users deployed their phones more often while browsing.

“The mobile device has become the shopping companion of choice for consumers,” said Jay Henderson, strategy director, IBM Smarter Commerce, in a statement. Read more

More than 131 Million Expected to Shop on Cyber Monday

onlineshopping_babyMore than 131.6 million are expected to shop this Cyber Monday on Dec. 2, according to the National Retail Federation, even after about 141 million shopped their way through Thanksgiving deals from Thursday through Sunday. That would be a little less than a 2 percent improvement over last year’s 129 million Cyber Monday shoppers.

More than one in five, or 24.8 million, of those who plan to shop on the annual mega-online sale day plan to use a mobile device, NRF said. That’s a 22 percent jump from last year for mobile shopping. Read more