MineWhat.com compiled data to provide insight into what motivates shoppers.
Amongst retailers, Wal-Mart has the highest Black Friday engagement.
Earlier this week, Amazon got the Internet all excited by announcing its new PrimeAir delivery drones.
Offering same-day delivery, they sounded way too good to be true — and, now the buzz has died down a bit, it’s becoming increasingly apparent that they probably are.
Mobile sales increased by more than 55 percent on Cyber Monday when overall online sales broke new records, according to an IBM report.
Mobile made up about 17 percent of online sales this Cyber Monday. Mobile traffic also improved by 45 percent over last year. Tablets drove double the number of sales as smartphones, while users deployed their phones more often while browsing.
“The mobile device has become the shopping companion of choice for consumers,” said Jay Henderson, strategy director, IBM Smarter Commerce, in a statement. Read more
If you over-indulged over Thanksgiving and are still feeling a little bloated, taking selfies is probably the last thing on your mind.
The good news? This Tuesday, the United Nations Foundation is encouraging people to take #Unselfies instead.
More than 131.6 million are expected to shop this Cyber Monday on Dec. 2, according to the National Retail Federation, even after about 141 million shopped their way through Thanksgiving deals from Thursday through Sunday. That would be a little less than a 2 percent improvement over last year’s 129 million Cyber Monday shoppers.
More than one in five, or 24.8 million, of those who plan to shop on the annual mega-online sale day plan to use a mobile device, NRF said. That’s a 22 percent jump from last year for mobile shopping. Read more
Facebook co-founder and CEO Mark Zuckerberg says the U.S. “blew it” on surveillance programs in TV interview. Iran’s president takes to Twitter posting messages and retweeting after nuclear deal. These stories, and more, in today’s Morning Social Media Newsfeed.
Early studies showed that Twitter contributed nothing to Thanksgiving sales this year, at least in terms of traffic to retail sites. But data from Black Friday and Cyber Monday continues to pour in. Analysts at NMIncite read the posts for shopper feedback, while Silverpop found the brand sites with the most check-ins. These reports showed another trend: even if people weren’t shopping through Twitter, they were using the microblogging site to talk about their shopping plans.
Social shopping site Fab sold more than $6.5 million worth of bearded hats, colorful knives, and 200,000 more unique products between Black Friday, November 23 and Thursday November 29, 2012. The company reports that sales have quadrupled since 2011, when holiday sales totaled $1.7 million.
Black Friday, Cyber Monday … Now Giving Tuesday (The Christian Science Monitor/AP)
A national campaign to brand the Tuesday after Thanksgiving as an annual day of giving is a product of the digital age, steeped in social media, with its own Twitter hashtag: #GivingTuesday. The movement’s founding partners include traditional organizations such as the United Way and American Red Cross as well as Microsoft, the online bargain site Groupon, and Mashable, the technology and social media news blog.