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Mobile Sales up 55% on Cyber Monday

Courtesy IBM

Courtesy IBM

Mobile sales increased by more than 55 percent on Cyber Monday when overall online sales broke new records, according to an IBM report.

Mobile made up about 17 percent of online sales this Cyber Monday. Mobile traffic also improved by 45 percent over last year. Tablets drove double the number of sales as smartphones, while users deployed their phones more often while browsing.

“The mobile device has become the shopping companion of choice for consumers,” said Jay Henderson, strategy director, IBM Smarter Commerce, in a statement. Read more

More than 131 Million Expected to Shop on Cyber Monday

onlineshopping_babyMore than 131.6 million are expected to shop this Cyber Monday on Dec. 2, according to the National Retail Federation, even after about 141 million shopped their way through Thanksgiving deals from Thursday through Sunday. That would be a little less than a 2 percent improvement over last year’s 129 million Cyber Monday shoppers.

More than one in five, or 24.8 million, of those who plan to shop on the annual mega-online sale day plan to use a mobile device, NRF said. That’s a 22 percent jump from last year for mobile shopping. Read more

How Twitter Users Spread Buzz For Cyber Monday & Black Friday

black friday 2012 top brands

Early studies showed that Twitter contributed nothing to Thanksgiving sales this year, at least in terms of traffic to retail sites. But data from Black Friday and Cyber Monday continues to pour in. Analysts at NMIncite read the posts for shopper feedback, while Silverpop found the brand sites with the most check-ins. These reports showed another trend: even if people weren’t shopping through Twitter, they were using the microblogging site to talk about their shopping plans.

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Social Media Newsfeed: #GivingTuesday | Baby Hashtag

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Black Friday, Cyber Monday … Now Giving Tuesday (The Christian Science Monitor/AP)
A national campaign to brand the Tuesday after Thanksgiving as an annual day of giving is a product of the digital age, steeped in social media, with its own Twitter hashtag: #GivingTuesday. The movement’s founding partners include traditional organizations such as the United Way and American Red Cross as well as Microsoft, the online bargain site Groupon, and Mashable, the technology and social media news blog.

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Social Media Newsfeed: Cyber Monday | Facebook Privacy

CyberMonday

Cyber Monday Deals: How to Find the Best Online Sales and Save Some Major Green (The Huffington Post/Reuters)
In a one-day blitz of shopping, consumers are expected to empty their wallets of more than $1 billion on Cyber Monday, the online shopping spree on Nov. 26, according to spending projections from research firm comScore. Cyber Monday 2012 may offer the best deals on technology products this year, said Brian Hoyt, senior writer for RetailMeNot.com, a coupon code site.

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