Daisy Whitney provides some great tips, care of speakers at the OMMA Global Conference, for brands looking to build up their video content online.
5 Tips For Building Brand Channels On YouTube
Posts Tagged ‘Daisy Whitney’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 10 Tips For Building a Loyal Online Video Audience
In her latest episode of the New Media Minute, Daisy Whitney introduces ‘Five Best Practices to Building a Loyal Video Audience.’ We’ve paired these five best practices with five tips of our own to bring you a list of ten helpful tips for building your online video audience.
Tips & Statistics On Engaging Online Video Viewers Through Social Media
This week Daisy Whitney, online video consultant, host of the New Media Minute and author of The Mockingbirds, released a new video called ‘The Social Video Effect’ that’s chock-full of interesting tips and statistics about the effect of social media on the online video world.
The Real Difference Between YouTube & Hulu
TVWeek’s Daisy Whitney writes about the differing content on video sites YouTube and Hulu:
While music videos, movie trailers and user-created clips and shows remain the most popular categories on YouTube, Hulu is amassing an audience for TV shows and films.
According to the site’s own most-viewed tab for the week ending Dec. 30, the most popular TV shows on Hulu were “Family Guy,” “American Dad,” “Saturday Night Live,” “It’s Always Sunny in Philadelphia,” “Arrested Development” and “The Office.” None of those shows are top-rated series on-air; “Arrested Development” isn’t even on network TV anymore.
As for the numbers, Whitney reports that in November, YouTube delivered 5.6 billion streams to nearly 85 million unique visitors. Hulu served about 221 million streams to about 7.5 million unique visitors.
Hulu Users ‘Happy But Not Numerous’
As Daisy Whitney of TelevisionWeek reports, only 15% of online Americans have even heard of Hulu.com, the NBC-Fox online video venture; that’s despite the site’s high-profile in the media industry. However, the few people who use it “like it a lot.”
The report said that Hulu users like the ability to search and find both old episodes of TV shows and recent ones they missed. “Hulu visitors also like that the shows are free and that the service operates as something of an online digital video recorder,” saying that the only thing they don’t like so far is that they can’t watch older episodes of shows.
Interestingly, the report said that Hulu users are “more likely to own laptops, smart phones and video-capable MP3 players than the average online American,” while about 39% of users said they “frequently” pay attention to online ads on the site.
