Last July Evian unleashed its viral video campaign, Roller Babies, on the web. The video, which jokingly illustrates the youthful effect Evian mineral water has on the body by showing a bunch of babies freestyle roller-skating, received a whopping 102 million views, 130,000 comments and 500,000 Facebook fans across a number of Roller Baby fan pages. Now, ten months after the online release of Roller Babies, Evian is taking a hint from the success of their viral campaign and is bringing the Roller Babies to television.
Read more
