After months of rapid growth, Pinterest’s traffic took a turn for the worse in April, dropping 25 percent. But May is looking better for the online Pinboard. New statistics show a steady climb in the number of people who use the Facebook app every month, while the amount of daily activity has more than doubled.
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Named the third most popular network in America in March 2012, the social bookmarking site Pinterest was one of Facebook’s early success stories with its Open Graph tool for third-party developers. But Pinterest’s Facebook app hit a sharp decline in average users during the month of April.
Without question, the social gaming market is the newly hot space in the game industry. Some of the leading developers have emerged as companies only in the last few years and in that time have managed to gather tens of millions of both dollars and users from these games. With these outstanding numbers and increasing sociality of games not only on the web, but on mobile and console platforms as well, it seems like a very attractive market to enter. However, for all its potential, it’s a place that many independent developers and traditional game publishers are having difficulty being successful in. The reason for this is because these games are overwhelmingly financed by microtransactions of virtual goods, and knowing how to inspire users to pay you for virtual goods is something that’s not easy to master.
