Yesterday I wrote a post about the new Dr. Fresh Firefly toothbrush campaign, starring David from the YouTube viral hit ‘David After Dentist’. When David’s dad, David DeVore, left a comment responding to my post I decided to take the opportunity to get in touch with him and ask him a few questions about the new Dr. Fresh campaign, as well as the DeVore family’s experience with YouTube fame in general. Check out my interview with David’s Dad after the jump!
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Over 65.6 million people have watched young David ask, “Is this real life?” after his trip to the dentist, but will as many watch his new video promoting Dr. Fresh’s Firefly toothbrush? Dr. Fresh himself, Puneet Nanda, has high hopes for the David After Dentist toothbrush promotional spot, but is David’s YouTube fame enough to turn the Firefly toothbrush into a viral sensation? The chances are slim to none.
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In the last year over 57 million people have watched 7-year old David, woozy from his trip to the dentist, in the YouTube hit David After Dentist. David has been featured on the news around the globe, made it onto numerous talk shows and was even featured in a Super Bowl commercial. Yesterday, David’s dad uploaded a new video, David After Dentist 2, in hopes of bringing new momentum to the David After Dentist phenomenon. However, the video hardly hits the mark.
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Over 55 million people have laughed out loud as 7-year old David dazedly asks his dad, “Is this real life?” after a trip to the dentist and a dose of what appears to be some very good drugs. ‘David After Dentist’, which was posted at the end of 2009, was an instant hit, garnering over three million views in the first few days alone. However, the real success came when David’s father turned this simple video of his son into a business that is already worth over $100,000.
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