It turns out that a number of big advertisers jumped on board for the launch of MySpace Music, the highly anticipated Apple iTunes Store competitor. MediaPost reports that the service’s four premiere launch sponsors include McDonald’s, Toyota, State Farm and Sony Pictures, and it also has a tie-in with Amazon’s MP3 Store engine for buying individual tracks and albums.
“MySpace has a good track record in building a platform for indie artists, and delivers the audiences,” JupiterResearch analyst David Card said in a blog post this week. “And MySpace has already proven itself as a leading online site for music info, discovery, and listening… [but it isn't] quite as rich an offering as Rhapsody or Napster (yet?) though it may appeal to aficionado audiences as well as younger fans.”
