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David Chang

Amazon Books Releases Interactive Map of Great American Eats

Amazon has introduced an interactive map of the “Great American Eats.” The map is comprised of a list of 360 cookbooks organized by region across the United States and plotted on a map.

The map is organized into nine different regions around the country and there is also a category for “All- American Cookbooks.” You can click on a the section in the map to get a list of recommended books for sale for that region.

Mari Malcolm, Cookbooks & Lifestyle Editor at Amazon, chose the books which includes titles by chefs such as Mario Batali, Ina Garten, and David Chang, as well as Top Chef contenders such as Edward Lee and Richard Blais. Read more

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Clarkson Potter And Ten Speed Press Release 81 eCookbooks

Clarkson Potter and Ten Speed Press, imprints of the Crown Publishing Group, have released 88 full-color eCookbooks.

The lineup includes recently published and classic backlist cookbooks from authors including: Mark Bittman, David Chang, Giada De Laurentiis, Bobby Flay, David Lebovitz, Rajat Parr, Rachael Ray, Peter Reinhart, Martha Stewart, Ethan Stowell and Alice Waters.

Each digital cookbook has been designed for a full-color eReading experience, and has been optimized for eReaders such as the iPad or Nook Color. But Kindle owners don’t need to fret, the images from the cookbooks will also appear on black-and-white eReaders.

The digital editions of these cookbooks will now be available in the United States and Canada wherever Random House e-books are sold.

Eating Up NBC’s “Locals Only” Marketing Push

chang_4-24b.bmpHow do you get a free lunch prepared by one of the hottest chefs in New York City?

One way was to answer a question about the Big Apple on NBCNewYork.com, where 200 contest winners (and others, like us) gathered to sample some of David Chang‘s, chef/owner of Momofuku Noodle Bar, creations.

The event was one of the Locals Only meet-up activities, which include concerts and more, that are now part of the marketing strategy of NBC stations around the country. Brad Soroca, SVP of marketing for the NBC’s Local Media Group told us one of the goals of the events was to attract “social capitalists” — and of course, generate buzz for both NBCNewYork.com and Chang.

New York is just one of the cities with a Locals Only plan — Chicago, Los Angeles, Philadelphia (each following the NBC[city name].com formula) are a few of the growing list. Brian Buchwald, SVP of local digital media and multiplatform development for NBCU, told us the event was one of the most popular yet — and for those who didn’t make it on the list this time and were getting turned away by the “bouncer,” there are more events on the way.

Check out the scene at the Locals Only event below:



(photo by Rachel Rique, NBCNewYork.com)