Posts Tagged ‘David Doty’

Interactive Advertising Bureau president and CEO Randall Rothenberg is leaving the IAB, which he has led since January 2007, to assume the newly created post of executive vice president and chief digital officer at Time Inc.

In his new position, Rothenberg will develop the publisher’s digital growth strategy, in tandem with its digital teams in editorial, advertising, content, technology, consumer marketing, legal, research, and marketing services. He will also serve as one of Time Inc.’s representatives on the Next Issue Media board and become the senior executive responsible for relationships with industry associations, measurement groups, distributors, and other major companies.

Executive VP and chief operating officer Patrick Dolan and senior VP and chief marketing officer David Doty, who were both promoted last week, will oversee the IAB until a new CEO is named, and the organization said the search has already begun.

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The Interactive Advertising Bureau is setting up shop in Washington, D.C., announcing the creation of an office of general counsel and the promotions of Mike Zaneis, Patrick Dolan, and David Doty.

Zaneis was elevated to senior vice president and general counsel, from VP of public policy; former executive VP and chief administrative officer Dolan is now executive VP and chief operating officer; and Doty was promoted to senior VP and chief marketing officer, from senior VP for marketing and thought leadership.

Zaneis will continue to lead the IAB’s public-policy office and guide the strategy of its self-regulatory privacy program, as well as overseeing outside counsel and coordinating IAB legal resources in industry relations, public policy, and other critical initiatives. Dolan will assume broader organizational responsibilities. And Doty will spearhead the communication of interactive marketing’s value to marketers, advertising agencies. and other key constituents.

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