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Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!

Where Are They Now: Klout, DropBox, Assistly

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In early 2011, we looked at Assistly, Dropbox and Qriously as tools that could help small businesses and startups. We had to take a look — where is everyone now? So far the tools, apps, companies we’ve been watching are steadily growing up into first movers and disrupters. Of our three follows above we have one acquisition, one member of the billion-dollar valuation club and one positioned to be there soon. We might even see an IPO from this group. One thing is for sure: social media isn’t going away and those who are mastering it are riding the wave to the top.

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Pin It to Win It: Curalate and ePrize Partner on Pinterest Promotion Services

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Curalate and ePrize have announced a strategic partnership to improve the process of running sweepstakes and contests on the image bookmarking site Pinterest. Curalate CEO and co-founder Apu Gupta told SocialTimes, “Together, Curalate brings the technology and ePrize brings the ability to handle the legal aspects and prize fulfillment components of running promotions.”

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Foursquare Raises $41 Million to Not End Up Like Groupon

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Since 2009, Foursquare has redesigned everything about its local search service except its revenue strategy while competitors like Groupon and LivingSocial have raced ahead. But there is a method to this company’s madness. Bloomberg reports that Foursquare has raised $41 million in debt financing rather than shares to give Foursquare time to expand before investors start demanding a profit.

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