Posts Tagged ‘demand media’

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Source: Facebook’s IPO Show to Hit the Road May 7 (Reuters) The roadshow for Facebook’s initial public offering is scheduled to start on Monday, meaning the company’s shares should begin trading on May 18, a source familiar with the process said on Tuesday. Founder and CEO Mark Zuckerberg, who has mostly operated in the background during Facebook’s closely watched journey to public markets, will be involved in the roadshow, another source said. Mashable However, Zuckerberg will only be present for some of the roadshow, sources said. COO Sheryl Sandberg will handle the rest, along with CFO David Ebersman. San Francisco Chronicle Numerous details remain unknown, especially the range where the Menlo Park company expects to price its stock. MSN Money Some are beginning to question whether the social networking giant is worth the investment. Revenue growth is a major issue for investors, according to Boston University professor N. Venkat Venkatraman, chairman of the Information Systems Department of BU’s School of Management. “Other [investors] will focus on Facebook’s monetization machine and question if Facebook could create and maintain the growth in revenue and profits,” Venkatraman said in an email. Read more

Google has updated their search algorithm so that ‘content farms’ and sites with duplicated content get less hits. Internet users trying to find better info are happy, but there are many sites that feel they were unfairly targeted.

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The previously reported initial public offering for content aggregator Demand Media will take place late next week, sources told AllThingsD.

According to the company’s filing with the Securities and Exchange Commission, shares will be priced at $14-$16 apiece, and Demand Media can sell up to 8.625 million, potentially putting the company’s worth at $1.3 billion and raising $138 million.

Goldman Sachs and Morgan Stanley are leading the IPO, and Demand Media will trade on the New York Stock Exchange using the symbol DMD, according to AllThingsD.

While the possibility of a Facebook initial public offering has been burning up the wires over the past week or so, some actual IPO news surfaced, as content aggregator Demand Media took the next step and filed its IPO plan with the Securities and Exchange Commission, AllThingsD reported.

According to the SEC filing, shares will be priced at $14-$16 apiece, and Demand Media can sell up to 8.625 million, potentially putting the company’s worth at $1.3 billion and raising $138 million, according to AllThingsD.

Demand Media also said in the filing, “We currently anticipate that our aggregate investments in content during the year ending Dec. 31, 2011, will range from $50 million-$75 million,” according to AllThingsD.

Demand Media moved one step closer to its initial public offering, filing an amended Form S-1 with the Securities and Exchange Commission containing third-quarter financial information, according to reports in AllThingsD and paidContent.

The online content and media company reported revenue of $179.4 million and a net loss of $6.4 million for the first nine months of 2010, compared with $102.3 million and $5.6 million, respectively, in the year-ago period, according to AllThingsD, and paidContent reported that Demand Media’s third-quarter revenues of $65.4 million were 26 percent from $51.7 million in the previous-year quarter, and the company posted a net loss of $305,000, down from $4.2 million.

Demand Media’s goal is to reach the IPO stage before the end of the year, according to paidContent.

Demand Media used 2010 BlogWorld & New Media Expo as a forum to announce the creation of its Demand Media Blog Distribution Network, which will enable selected bloggers who will be chosen through an application process to syndicate their posts to Demand Media sites and partner sites in its content channels.

Bloggers who are chosen after submitting applications will take part in a revenue-sharing program based on page views, and their bylines will be included with their posts to help improve their search-engine rankings.

Online tool Blogger Workdesk will also allow bloggers to track where their posts appear, page views, how much traffic was driven back to their blog, and how much money they’ve earned.

Demand Media on the application process:

The Demand Media Studios editorial team thoroughly reviews and examines the content on each applicant’s Web site for frequency of posts, family-friendly language, and a distinctive, intelligent writing style. Qualifying bloggers will then be matched with appropriate Web sites using a combination of editorial selection and contextual matching that maps the engaging first-person perspectives of the blogger with other relevant how-to or informational content on each page.

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Demand Media said it will spend $50 million-$75 million on “investments in content” in 2011 and, when its initial public offering is completed, it will trade on the New York Stock Exchange under the symbol DMD, according to a filing with the Securities and Exchange Commission, as reported by paidContent.

The freelance content aggregator also removed a statement from an earlier SEC filing saying that some of the proceeds from the IPO could be used to “acquire or invest” in other businesses, according to paidContent.