New data from ShareThis demonstrates how nuanced the millennial generation is — and why they’re both a marketer’s dream and a challenge.
Nearly 90 percent of millennials browse the Web for information on government and politics, which is the most popular category for sharing.
YouTube is a prime destination for TV advertisers who want to reach millennials.
Eighty percent of YouTube traffic comes from outside the U.S., and 60 percent of that traffic comes from countries where English is not the primary language.
See it or skip it? This infographic shows highlights from the 2013 music, film, and interactive sessions at the South by Southwest conferences in Austin, TX. For the connected crowd, the chart is also chock full of statistics about the festival, including which social media profiles and hashtags to follow and a handy to-do list.
Facebook is starting to show its age, according to a recent survey of younger social media users. The shocker? Tumblr was the most popular network, beating out not only Facebook, but also its newly acquired image-sharing site, Instagram.
The Group Statistics dashboard turns information about each group into an infographic view of summarized data, which is broken down into three areas: Demographics, Growth and Activity.
Tumblr currently hosts 29 million blogs and a little over 57 percent of Tumblr users are under the age of 34. Moreover, 25.2% of users were between 35 and 49, and 17.5% were at least 50 years old. Females made up a larger percentage of visitors (53.5%) compared to males.
Farmville might be even more appealing to gamers than previously thought according to new insights from consumer and retail market research firm NPD. In their latest Social Network Gaming, the firm digs deep into what propels gamers towards social games, and what appeal games like Farmville hold for those who were not gamers before signing up for Facebook or another social network. And while some of the findings confirm the general assumptions of those in the know, there are many new stats that will help social gaming companies position their products to appeal to this new breed of gamer.
New research from AARP finds that social networking is more important than ever to older Americans, with over 25% of people over 50 using a social network service. The research provides solid evidence that this demographic should be targeted as part of advertisers’ social media campaigns.