The Group Statistics dashboard turns information about each group into an infographic view of summarized data, which is broken down into three areas: Demographics, Growth and Activity.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Tumblr currently hosts 29 million blogs and a little over 57 percent of Tumblr users are under the age of 34. Moreover, 25.2% of users were between 35 and 49, and 17.5% were at least 50 years old. Females made up a larger percentage of visitors (53.5%) compared to males.
Farmville might be even more appealing to gamers than previously thought according to new insights from consumer and retail market research firm NPD. In their latest Social Network Gaming, the firm digs deep into what propels gamers towards social games, and what appeal games like Farmville hold for those who were not gamers before signing up for Facebook or another social network. And while some of the findings confirm the general assumptions of those in the know, there are many new stats that will help social gaming companies position their products to appeal to this new breed of gamer.
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New research from AARP finds that social networking is more important than ever to older Americans, with over 25% of people over 50 using a social network service. The research provides solid evidence that this demographic should be targeted as part of advertisers’ social media campaigns.
The team over at Flowtown has developed a pretty slick infographic which illustrates the demographics of 7 of the most popular social media sites. It’s an interesting chart that I thought was worthwhile to share with the readers. While there aren’t any quantitative data points listed, it’s definitely worth a quick glance to see how the various sites compare to one another.
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Today I released a pretty easy to use widget which enables users to track Facebook demographic statistics. You can read more about it in today’s Techcrunch article. I’ll be rolling out some more features in the coming weeks for all of our statistics tracking tools. Facebook currently provides some basic information for users and there are a number of other sites as well but I figured that users would like more robust tools for tracking the activity on Facebook.
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