Books make great conversation starters, especially online. At the Digital Book World Conference 2012 in New York, industry veterans encouraged publishers to let their hair down and have some fun with social media to engage their readers.
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The birth of the digital book has made it possible, at least in theory, to make social media part of the reading experience. But is reading really a social activity? At the Digital Book World Conference 2012, publishers and social media experts predicted the role that social media will play in connecting authors and readers of digital books.
Finding a book online should be as obvious as finding one in the library. But the space has become crowded: 1,500 new eBooks are published every day. At the Digital Book World Conference in New York, publishing experts weighed in on how authors can use social media to engage their fans and draw in new readers. But the takeaways are valuable for any business.
