Ubisoft, a video game developer and publisher, claims that digital content — products that are available digitally — is costing the company money. CEO, Yves Guillemot, spoke very highly regarding the future of digital content in the gaming industry, but also claimed that digital content is placing a burden on the company. Guillemot clarified that just because a game is popular, does not mean the game is profitable – a lesson to be learned by smaller developers.
