REACH v4, from Direct Message Lab, allows brands to manage multiple channels – social network pages and profiles, as well as social, mobile and desktop applications. The platform includes native marketing tools, including social loyalty programs, social sweepstakes and e-mail sharing. REACH also delivers user and content metrics and builds user profiles synchronized across all channels to give brands a view of users, content and engagement.
After the jump — what you need to know about Direct Message Lab’s REACH.
