Posts Tagged ‘DIsney/ABC Television Group’

The Alphabet Network has a new digital chief, as Disney/ABC Television Group announced the addition of former Comcast Interactive Media senior vice president, online media Karin Gilford as senior VP, digital media, ABC Television Network.

Gilford will be tasked with overseeing ABC’s digital-media, mobile, and interactive-television initiatives.

At CIM, she was responsible for the growth and management of portal site Comcast.net and entertainment destination Fancast. Prior to Comcast, she spent eight years at Yahoo!.

Read more

The next time Disney/ABC Television Group goes through the trouble (and expense) of developing an interactive iPad app based on an ABC show, it might want to select a series that lasts more than two episodes.

ABC canceled My Generation Friday, after episode No. 2 drew just 3.82 million viewers, compared with 5.17 million for the premiere, Multichannel News reported.

The series — which followed the personal stories of nine friends through the camera of a documentary film crew — was shelved despite ABC’s My Generation Sync iPad App, which the network developed with Nielsen based on the ratings company’s Media-Sync Platform.

Depending on how much money was invested in ABC’s My Generation Sync iPad App, there might indeed be some talkin’ ’bout My Generation at a few meetings this week.