Yesterday I wrote a post about the new Dr. Fresh Firefly toothbrush campaign, starring David from the YouTube viral hit ‘David After Dentist’. When David’s dad, David DeVore, left a comment responding to my post I decided to take the opportunity to get in touch with him and ask him a few questions about the new Dr. Fresh campaign, as well as the DeVore family’s experience with YouTube fame in general. Check out my interview with David’s Dad after the jump!
Read more
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Over 65.6 million people have watched young David ask, “Is this real life?” after his trip to the dentist, but will as many watch his new video promoting Dr. Fresh’s Firefly toothbrush? Dr. Fresh himself, Puneet Nanda, has high hopes for the David After Dentist toothbrush promotional spot, but is David’s YouTube fame enough to turn the Firefly toothbrush into a viral sensation? The chances are slim to none.
Read more
