A study conducted by e-mail marketing provider GetResponse indicates that e-mail messages that include a social sharing option generated 30% higher click-through-rates (CTR) than e-mails without a social sharing option. Additionally, messages with three or more sharing options generated a 55% higher CTR. The study analyzed social media integration and sharing using Twitter, Facebook, MySpace, LinkedIn and Digg in almost 500 million e-mails sent by over 19,000 GetResponse customers. Read more
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
I’m a married man…but I think I’m in love…with a woman who is NOT my wife! Sorry honey, but meet Betty, my new virtual e-mail assistant.
I didn’t even have to add her to payroll; she works for free! Read more
There are an abundance of e-mail providers to choose from, each offering a growing number of quality features. However, it’s amazing that the majority of e-mail services do not allow you to schedule e-mails. LetterMeLater is a free service that wants to tell your e-mail service not to bother, they have it under control. Read more
