Coinciding with recent announcements by Playfish that they were going to bring an EA brand to Facebook, Peter Moore just announced that “Madden NFL” will be released for Facebook. The details are sparse, but Moore stated on Bloomberg Television that “we have to make Madden’ more accessible,” and “you’ll see us on Facebook going forward.”
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The Wall Street Journal has published recent comments made by Playfish’s CEO, Kristian Segerstrale. They are among the first public comments since Playfish’s acquisition by Electronic Arts late last year. One of the more notable comments made by Kristian was that Playfish plans to release a social game based on a well-known EA brand this year. This brings some meat to EA’s stated plan to transition from their console retail business suffering to a digital distribution model. Specifically, they are tying their existing and well-known brands with the gaming expertise of high-quality social game makers, Playfish.
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Electronic Arts, one of the world’s top games developer might not be finished with acquisitions in the Social Games space, according to a recent report by Reuters. Electronic Arts, which has popular games like Madden NFL and FIFA soccer to its credit, recently acquired Playfish for around $300 million in 2009.
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There is certainly no lack of Apple Tablet information circulating the news web these days, but as the January 27th announcement date approaches, some of the key information is beginning to firm up. As the feature-set becomes more concrete, the implications of the device become clearer – specifically, the potential increases for the Apple Tablet to be a new avenue for social games.
