On today’s Morning Media Menu (MP3 link), GalleyCat editor Jason Boog and I talked about some major improvements in a few of our favorite things: Pinterest, Google+ Hangouts, and eBooks.
eBook sales increase numbers made Time Magazine’s Top 10 Everything of 2010 list for numbers. At No. 10, Time Magazine featured the number “193%” which is the percentage increase in eBook sales from 2009 to 2010. Pretty impressive.
Here is more from Time Magazine: “With the emergence of Amazon’s Kindle in 2007, e-books have taken off, most notably in 2010. The Kindle spurred a number of rival platforms, as well as the iPad, and e-books now account for almost 10% of U.S. consumer book sales, according to the Association of American Publishers. The shift from print to e-ink has forced large book chain Barnes & Noble to not only shut a number of stores but also release its own reader, the Nook. The e-book revolution, it seems, has only just begun.”
We agree. Forrester is predicting that eBook sales will be up to $2.8 billion by 2015. And with eReaders on the top of this season’s holiday gift list, these numbers are likely to come true.
It is very difficult to get an accurate number on how many eBooks are really sold these days. Companies like Apple will say that they have a certain portion of the eBook market or that they have seen 35 million book downloads and Amazon says that they have sold more than a million Stieg Larsson eBooks and that eBooks outsell hardcover books from their site, but none of these companies come out with hard numbers.
There is a lot of speculation that eBooks are killing print books or vice versa. MIT’s technology blog has a post today arguing that eBook sales represent “only six percent of the total market for new books.”
From the blog: “Here’s the reality this kind of hype is up against: back of the envelope calculations suggest that ebooks are only six pecent of the total market for new books. How can that be possible, when Amazon recently said that ebooks are outselling hard-cover books at Amazon.com? Easy: Amazon is only 19 percent of the total book market. Also, Amazon has something like 90 percent of the world’s ebook market.”
What do you think?
Trade eBook sales were $40,800,000 for July 2010, a 250% increase over the previous July’s $16,300,00, according to the International Digital Publishing Forum which collects sales figures in conjunction with the Association of American Publishers.
The previous high was $31,900,000.
When reading the stats, you should note the following:
* This data represents United States revenues only
* This data represents only trade e-book sales via wholesale channels. Retail numbers may be as much as double the above figures due to industry wholesale discounts.
* This data represents only data submitted from approx. 12 to 15 trade publishers
* This data does not include library, educational or professional electronic sales
* The numbers reflect the wholesale revenues of publishers
* The definition used for reporting electronic book sales is “All books delivered electronically over the Internet or to hand-held reading devices”