Posts Tagged ‘Effie Worldwide’

Today Old Spice is one of the most popular deodorant and body wash brands for men of all ages, but that wasn’t always the case. On the shelves since 1938, Old Spice had long been associated with the past and elderly gentlemen (I know that the first thing that came to mind whenever I smelled original Old Spice was my grandfather). However, in 2008 all of that changed. Old Spice and Wieden + Kennedy kicked off a new campaign, Old Spice Swagger, and completely transformed the face of the Old Spice brand, as well as their customers.
Read more

One of the greatest things about YouTube is that they are always there to give creators a hand with advice about how to create great, viral content. Though the company surely does this with their own interests in mind (after all, the more views videos get the more ad revenue YouTube racks in), you can take their advice about virality, discoverability and more and put it to use in your own video creations. In the upcoming webinar series, ‘Ideas That Worked’, YouTube has teamed up with Effie Worldwide to bring you case studies of Effie-Award winning social media and video campaigns to inspire you, and show you what has worked for big brands in the social media and web video world.
Read more