Email Marketing

SEC: Social Networks are Safe Place to Make Corporate Disclosures (SocialTimes)
The Securities and Exchange Commission has given the green light for companies to use social networks instead of press releases to disclose business information as long as investors have been notified which network will be used. The ruling clarifies confusion about how communications over social media were affected by Regulation FD, which requires companies to make disclosures about their performance in a publicly available format.

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Let’s face it: With email use in decline as social network use skyrockets, businesses, political campaigns and non-profits can no longer rely on email to meet their online communication needs. Enter startup Attentive.ly. Launched today and based in San Francisco and Washington, D.C., Attentive.ly seeks to “bridge the social CRM” space by assessing the social profiles of clients and aggregating their content and activity across social media channels, such as Twitter and Facebook.

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It’s a surprise to some, but email marketing is still one of the most powerful forms.  While social media is important to get the word out, there is still nothing that generates click through than a well timed email to a person’s inbox.  That said, a recent study shows that while social and email battle for clicks, the best answer is to use both in one go.

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As the world’s eye looks forward to social technologies, sometimes its easy to forget the workhorses that got us to today.  One of those is email, the understated powerhouse of web communications.  For marketers, email has always been one of the most effective ways to connect with consumers.  The direct link emphasizes a personal relationship, and clickthrough rates have always been surprisingly high.  A recent infographic lists a few surprising statistics about email marketing today.

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Hey marketers: is Facebook finally good for something?

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Would you give up a conversion? A registration on your website? How much is that “like” REALLY worth to you?

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We all love organic growth. When you accumulate corporate blog readers, Twitter followers or Facebook likes over time through relationships among your readers, the results are indisputable. But, it feels like it takes forever. While you wait, you are losing ROI opportunities. Accumulating the relationships you want most thus comes at a significantly higher cost. Waiting sucks. It’s far better to put the pedal to the metal and make it all happen faster, right?

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The NY Times has brought the newspaper business to yet another new low. And this one is ugly.

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Do you want to advertise your Facebook page (or Twitter account) … or your own website? Here are four questions to ask yourself!

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This guest post is by Zephrin Lasker, co-founder and CEO of Pontiflex, an e-mail and social acquisition technology startup based in DUMBO, Brooklyn.

The digital marketing industry is a cornucopia of buzz. It’s impossible to throw a stone without hitting a meaningless acronym or piece of jargon (and I’m not a very good stone thrower). And there’s no area where the buzz is as widespread as social media marketing. Read more