As more specialized apps present themselves to mobile users, search behavior continues to fragment and is less like that of desktop behavior.
eMarketer predicts Facebook mobile ads will make up 21.7 percent of global ad market this year. Flappy Bird will fly again but “not soon.” These stories, and more, in today’s Morning Social Media Newsfeed.
Facebook advertising is expected to keep going. Selfies get their own gallery in London, and much more in the Morning Social Media Newsfeed.
Report: Facebook to Nearly Triple Share of Global Mobile Ad Market in 2013; Google Still Dominant (AllFacebook)
Facebook’s share of the worldwide mobile ad market is expected to nearly triple in 2013, reaching 15.8 percent, after coming in at 5.35 percent in 2012, according to the latest projections from market research outfit eMarketer. The previous estimate by eMarketer for Facebook was 12.9 percent for 2013, and the social network still trails Google by a hefty margin, as eMarketer pegged Google for a 53.17 percent share for 2013.
The FTC published a letter today that it sent yesterday to search engine companies, warning them that they were not adequately complying with its rules on differentiating paid search advertisements and organic search results.
Who’s the Instagram of video? Instagram, of course.
Google+ now hosts more user accounts than Twitter, according to a survey [pdf] conducted in March by Burst Media.
The FTC is reportedly investigating Google for anti-competitive actions in the $9.64-billion U.S. display advertising market. An inquiry in display advertising might look initially like more of a stretch than the FTC’s failed challenge to the company on search and search advertising. But Google is growing like a weed in the display advertising market, analysts say.
A meta-analysis of user numbers from various sources shows that Facebook is not losing users in the United States, but other markers suggest waning interest in the social network.
Tablets will drive 65 percent of mobile commerce sales in 2013, even though smartphones still make up the majority of connected devices in the U.S., according to an eMarketer report released today.