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Report: Facebook to Nearly Triple Share of Global Mobile Ad Market in 2013; Google Still Dominant (AllFacebook)
Facebook’s share of the worldwide mobile ad market is expected to nearly triple in 2013, reaching 15.8 percent, after coming in at 5.35 percent in 2012, according to the latest projections from market research outfit eMarketer. The previous estimate by eMarketer for Facebook was 12.9 percent for 2013, and the social network still trails Google by a hefty margin, as eMarketer pegged Google for a 53.17 percent share for 2013.

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Will Google and the FTC Go In for a Rematch?

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The FTC is reportedly investigating Google for anti-competitive actions in the $9.64-billion U.S. display advertising market. An inquiry in display advertising might look initially like more of a stretch than the FTC’s failed challenge to the company on search and search advertising. But Google is growing like a weed in the display advertising market, analysts say.

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