Facebook seems to be running out of new users, with growth rates falling. This year’s 13.4 percent growth rate will fall to 8.2 percent next year and 6.1 percent in 2013. We look at one chart which shows why Facebook could be in deep trouble very soon.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Do you think your Facebook fans are more valuable than your house list? If you do, you aren’t like most marketers.
Is content still king? Not necessarily. Some advertisers would compromise it for targeting in a heartbeat.
Facebook may be The Next Big Thing, but it isn’t going to be the biggest anytime soon. When it comes to online advertising revenue, Google is still the biggest game in town, and it’s growing every year.
Your job as a social media marketer just got harder. Life is easy when the platforms you’re using grow continually at a rapid clip, right? All you have to do is log in, sit back and wait for your target market to arrive. It’s never been so easy to look like a genius to all your unknowing colleagues in Finance, HR and the executive suite. Eventually, if you push out enough tweets, it feels like likely buyers will come to you. Don’t get so comfortable, though: eMarketer is saying the days of easy hunting will be coming to an end soon.
A new study from eMarketer shows that multiscreen viewing habits are on the rise. eMarketer estimates that the number of people watching video content each month online will show a huge increase between now and 2015. eMarketer senior analyst Lisa E. Phillips says, “Consumers are not ready to go over the top, but they are edging closer. They care most about convenience, cost and choice, and are interested in viewing options to the extend that they fit in with those demands.” It looks like more and more these demands are being met by online video.
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The social media platform that gets the best results will surprise you. Seriously. It’s like 1999 all over again.
Social Media and mobile users hate ads the most, according to a new survey by Yahoo and The Nielsen Company. Mobile users were most likely to dislike ads with 63% of mobile device users disliking ads as compared to the 15% that disliked them, whereas 44% of social media users disliked ads as compared to 19% that liked them. In addition to this, Mobile ads are 50% more likely to cause negative feelings than website ads.
Social gamers in US are expected to grow by 29.5 percent i.e. from 53 million in 2010 to 68.7 million in 2012, according to eMarketers. This growth will eventually result in 29 percent of the Internet population in the US playing social games by 2012. eMarketers estimates that the growth pattern of the social gaming industry will remain in place for at least next two years.
Does your company have a blog? Two out of five of your competitors do.
