Posts Tagged ‘eMarketer’

Facebook seems to be running out of new users, with growth rates falling. This year’s 13.4 percent growth rate will fall to 8.2 percent next year and 6.1 percent in 2013. We look at one chart which shows why Facebook could be in deep trouble very soon.

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.

Do you think your Facebook fans are more valuable than your house list? If you do, you aren’t like most marketers.

Is content still king? Not necessarily. Some advertisers would compromise it for targeting in a heartbeat.

Facebook may be The Next Big Thing, but it isn’t going to be the biggest anytime soon. When it comes to online advertising revenue, Google is still the biggest game in town, and it’s growing every year.

Your job as a social media marketer just got harder. Life is easy when the platforms you’re using grow continually at a rapid clip, right? All you have to do is log in, sit back and wait for your target market to arrive. It’s never been so easy to look like a genius to all [...]

A new study from eMarketer shows that multiscreen viewing habits are on the rise. eMarketer estimates that the number of people watching video content each month online will show a huge increase between now and 2015. eMarketer senior analyst Lisa E. Phillips says, “Consumers are not ready to go over the top, but they are [...]

The social media platform that gets the best results will surprise you. Seriously. It’s like 1999 all over again.

Social Media and mobile users hate ads the most, according to a new survey by Yahoo and The Nielsen Company. Mobile users were most likely to dislike ads with 63% of mobile device users disliking ads as compared to the 15% that disliked them, whereas 44% of social media users disliked ads as compared to 19% that liked them. In addition to this, Mobile ads are 50% more likely to cause negative feelings than website ads.

Social gamers in US are expected to grow by 29.5 percent i.e. from 53 million in 2010 to 68.7 million in 2012, according to eMarketers. This growth will eventually result in 29 percent of the Internet population in the US playing social games by 2012. eMarketers estimates that the growth pattern of the social gaming [...]

Does your company have a blog? Two out of five of your competitors do.