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Erica Hill

Scholastic Launches Clifford The Dog Campaign

Scholastic Media has launched a social media campaign to promote its Clifford the Big Red Dog franchise.

The publisher has been busy with the series as of late, recently launching a Clifford eBook app, a Clifford DVD, a Clifford Facebook app and even making deals to stage a Clifford musical.

The campaign is the third annual “Be Big in Your Community” contest and encourages fans to volunteer in their community and share their work for the chance to win up to $75,000 in community grants. American Family Insurance is sponsoring the contest conjunction and the HandsOn Network is acting as the national volunteerism agency.

To help bring the campaign to life, Scholastic will take the effort to events at six schools across the country on Valentine’s Day. There will also be a kick off event in New York, which will include a story time event on CBS led by “The Early Show” co-anchor Erica Hill.

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'Early Show' Responds to Upset Viewers on Facebook

The feedback about the new anchor team on CBS’ “The Early Show” is filling up on the show’s Facebook page. Someone from the CBS morning news program posted this on the show’s page around 12:30pm today:

We appreciate that some of you in this forum miss the previous line-up. They are moving on to other challenges, and the new team is working hard to put on a great program every day. Thank you for following “The Early Show” on Facebook.

It didn’t take long for fans to add commentary — 99 at last count, some supporting the new anchors, but most writing things like, ” I have moved on to GMA now” and “I miss the old team with such great camaraderie..”

Earlier this month, Chris Wragge, Erica Hill, Marisol Castro and Jeff Glor replaced Harry Smith, Maggie Rodriguez and Dave Price. Fans have also set up a ‘Save The Current Early Show Team’ Facebook page, which boasts 1,400 likes and continues to update. By contrast, the show’s main Facebook page has more than 37,000 likes.

CBS Morning Show Takes Viewers Backstage

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This morning, for the first time during a morning news broadcast, CBS News’ The Early Show is taking viewers behind the scenes for the launch of “Backstage Live.”

The interactive Webcast will be online every Saturday from 7-10amET.

Webcast from the newsroom the show will include a chat with anchors Chris Wragge and Erica Hill following the TV broadcast. There will also be original segments and appearances by the show’s personal finance, relationship and health experts, who will answer questions from the online audience.

Click here to watch…