Crowley talked about how the deal is a success because ESPN introduces the platform to a new audience. As a matter of fact, the very day that the deal was announced, he started getting calls from other sports organizations that wanted to work together.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
ESPN became the latest media organization to issue an update of its guidelines for the use of social networks and, much like those of other industry representatives — including The Associated Press, Agence France-Presse, and Reuters — much of it is simply common sense.
Southern Comfort is using its Facebook page, homepage, and mobile site to make sure that any of its fans heading out on the town are aware of all possible opportunities to enjoy Southern Comfort Lime.
The post comes equally from a place of legitimacy and mischievousness. Cuban is a very successful businessman, but also a man frequently in the spotlight, for better or worse. He is outspoken in his critique of both the media and the NBA, getting in trouble for both, and getting fined for the latter. Whether or not he gives an answer to the question he posed (more on that later), when Cuban raises a question, it makes news.
Sports fans: If you’ve captured a great sports moment on video and thought, “This ought to be on SportsCenter,” here’s your chance. YouTube teamed up with ESPN on the second installment of the YouTube + SportsCenter Your Highlight contest, sponsored by AT&T.
Videos must be submitted via the ESPN YouTube channel by May 5, and SportsCenter producers will select the best ones, which will then be voted on by YouTube users. The winner will receive a trip to ESPN headquarters in Bristol, Conn., to tape a special SportsCenter segment.
Is your Angry Birds addiction ruining your life? Lucky for you, Mike Tyson is here to cure your Angry Birds addiction in just three easy steps. Okay, maybe just one easy step.
ESPN and Microsoft-owned search engine Bing are gearing up for Super Bowl XLV Sunday, Feb. 6, at Cowboys Stadium in Arlington, Texas, with multiplatform initiative “I Am a World Champion,” which will focus on Super Bowl-winning quarterbacks.
I Am a World Champion will combine online content, segments during ESPN’s NFL Live and SportsCenter, and the Bing World Champion Quarterback Panel Saturday, Feb. 5, at 2 p.m. CT, part of ESPN-The Magazine‘s 2011 NEXT event at River Ranch in Fort Worth, Texas.
All 28 Super Bowl-winning quarterbacks will be profiled online, and TV segments will be added for Terry Bradshaw, Len Dawson, Roger Staubach, Bob Griese, Jeff Hostetler, Brad Johnson, Jim Plunkett, Earl Morrall, Doug Williams, and Mark Rypien.
ScoreCenter, an app from ESPN that delivers scores and statistics to Web-enabled television sets from Samsung, is now available via the consumer-electronics manufacturer’s app store, AdAge.com reported.
The app can be scrolled across the top of the screen, the bottom, or the side, according to AdAge.com, which added that it may be made available to advertisers for custom sponsorships.
The ESPN-The Magazine and ESPN Insider iPhone apps are currently awaiting Apple approval, but ESPN Publishing general manager and editorial director Gary Hoenig told paidContent the Disney-owned sports giant is tying the apps to its premium ESPN Insider membership.
The initial download will be free, according to paidContent, but after one digital issue of the magazine, current ESPN Insider members can use their login, while others will be prompted with an offer to pay $9.99 for six months, with plans also available for $60 for two years or roughly $40 for one year.
Hoenig told paidContent:
We don’t see it as a major means to add subs or revenue. We see it as a great way to promote the overall Insider experience. To me, the question is not whether people will pay, but how. … If you make that easy, people will do it; you don’t, they won’t. Right now, with the possible exception of Amazon, no one comes close.
Chevrolet is the presenting sponsor, with placement across the apps, the magazine, and the ESPN Insider site, paidContent reported.

Hey sports fanatics, get ready to qualify for the chance to appear in a highlight on ESPN’s SportsCenter! According to Broadcasting & Cable, the sports network is preparing to launch a new promotion on YouTube that will encourage fans to submit local sports highlights of themselves, their friends and their families. The top highlights will be broadcast on none other than SportsCenter. The YouTube launch looks to be the beginning of a major social media campaign for ESPN, bringing Facebook and Twitter into the mix as well.
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