Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.


Esquire

Esquire Uses App To Make Print Magazine Pages Interactive

How do you keep print alive in a digital world? That is a big question these days. To help keep the printed page relevant, Esquire is testing adding app-triggered interactive features to print editions by partnering with a company called Netpage.

Netpage’s tool is called Digital Twin. A user points this smartphone app at a Netpage-enabled print page which creates a digital replica of the printed page from the cloud. In this environment, a user can clip and share content digitally and even watch videos. A code is not required.

The December 2012 issue of Esquire is the first magazine to use this new tool. The entire magazine has been doctored to become interactive. From now on, all issues of Esquire will be Netpage-enabled and next year Hearst plans to use this app with even more titles.

Mediabistro Courses

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25Register now!  

‘Cubes’ Takes a VIP Tour of Hearst Tower

In this episode of “Cubes,” we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

Esquire Debuts iPad App

Esquire threw its hat into the iPad ring Thursday, debuting its app for the Apple tablet, which will cost $4.99 monthly. The iPhone edition of the Hearst Magazines title costs $2.99 per issue.

The iPad app for the October issue features an animated introduction by cover subject actor Javier Bardem, an interactive animation of the current and future construction of the World Trade Center, a 360-degree view of fall style for men, video of actress Keri Russell, and all of the content from the magazine.