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ethics

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Ethics 101: Is Using Your Client Ethical?

womanclient

As an owner of a social media marketing business, I have an obligation to look out for the best interests of my clients, which means I will not use them to help benefit my business. Clients do not hire me to help advance my long-term business goals (although that would be nice, wouldn’t it)? Your clients hire you to make THEM look good, not you.

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