Local news network Examiner.com was one of the launch partners for the Send button rolled out Monday by Facebook, with the new feature enabling one-click sharing of Examiner.com content with all of a user’s Facebook friends.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Mitch Gelman, vice president of quality for local content network Examiner.com, released a white paper Tuesday, Identifying Quality Content Online — Efficiently and Effectively, with the goal of answering the question: How is it possible to identify and promote the best news, information, and advice pieces on sites that empower the general public to contribute?
Local news network Examiner.com will be a key launch partner for Facebook’s new Commenting Plug-In, which incorporates comments from the News Feed on the social network into the comment threads of publishers and Web sites, as well as adding replies to comments on those sites to the News Feed.
The collaboration will allow users to comment under their true identities, increasing engagement. Comments on Examiner.com stories will be published to friends on Facebook, and friends’ comments on the Facebook News Feed will appear in the comment threads for Examiner.com articles.
The Commenting Plug-In also offers moderation tools, with every comment having the option of being either public (all users) or private (only the commenter and friends).
Local news network Examiner.com will jump into the daily-deal fray by partnering with LivingSocial to offer its readers discounts of up to 90 percent at local businesses including restaurants, bars, spas, and theaters.
Examiner.com will offer the discounts in all 130 markets where LivingSocial is currently active, via a mix of feeds and local media placements. LivingSocial will also be the lead daily-deal provider in Examiner.com’s Insider Deal marketplace.
Examiner.com CEO Rick Blair said:
Our readers come to Examiner.com to connect with what they are passionate about. Now they also have access to discounts that let them experience more of what they love doing in their communities.
LivingSocial co-founder and CEO Tim O’Shaughnessy added:
We are excited by the opportunity to engage the Examiner.com community with the same great deals that are available through LivingSocial. As users enjoy interacting within their local communities, they can take advantage of outstanding deals on all the services and experiences LivingSocial offers in their area — from restaurants and spas, to travel and outdoor adventure.
Former Brandweek publisher Tom Woerner joined local news source Examiner.com as senior vice president of national sales, after serving as a consultant to the company since July.
Woerner, most recently founder and president of marketing company Vergrandis, will be responsible for driving national revenue, primarily through the Examiner Connect custom marketing program.
He founded Vergrandis, a marketing consultancy specializing in brand strategy for media organizations, in June 2009. Prior to Brandweek, Woerner also worked with CMP Media, Entrepreneur, and Home Office Computing.
Local news network Examiner.com is taking hyperlocal to a new level with its announcement that tips from its contributors will now be featured on foursquare.
Users of the location-based mobile app who follow Examiner.com will have access to information about nearby venues, restaurants, events, businesses, and landmarks in the 233 local markets covered by Examiner.com, and local tips will also be displayed when non-followers check in nearby.
Examiner.com-branded badges will be added to the partnership during the first quarter of the year, awarded to foursquare users who check in to local hot spots identified by Examiners.
Local news network Examiner.com is closing out 2010 with two significant milestones: It posted article No. 1 million for the year earlier this month, and it set site records for monthly unique visitors and total page views in November, tallying 22.4 million and 63.1 million, respectively, according to Omniture.
And according to comScore, the site’s traffic rose 19 percent in November compared with October, making Examiner.com the No. 83 domain in the United States and No. 7 in the general news subcategory, ahead of brands including Fox News, BBC News, USA Today, and NBC Local Media.
