Expion

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast,  and get your show up and running in just a few weeks. Register now!

Social Marketing and Why Traditional Measurement Doesn’t Work

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Brands have jumped in whole-heartedly to social marketing in 2012, with active Facebook Pages and sponsored ads, Google+ pages, YouTube channels – you name it. And while headcount and budgets have been growing for this direct marketing channel, the effectiveness is still eluding many C-level marketers. Is it working, and how do you tell? Here are five measurement strategies that will increase social effectiveness.

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Coca-Cola on Social Content: ‘Expressions Are More Valuable than Impressions’

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Raleigh, NC – “What happens in Vegas does not stay in Vegas anymore,” said Coca-Cola senior channel marketing manager Laura Ruff. While this was bad news for Prince Harry, it can work out well for brands. At Expion’s inaugural Social Business Summit, Racing Ahead 2012, Ruff showed how incorporating fan reactions to a brand on social media can actually be a fun part of the company’s strategy. Social, local, and mobile channels present a “profound opportunity” for helping customers tell a brand’s story, said Ruff.

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