Expion

Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Social Marketing and Why Traditional Measurement Doesn’t Work

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Brands have jumped in whole-heartedly to social marketing in 2012, with active Facebook Pages and sponsored ads, Google+ pages, YouTube channels – you name it. And while headcount and budgets have been growing for this direct marketing channel, the effectiveness is still eluding many C-level marketers. Is it working, and how do you tell? Here are five measurement strategies that will increase social effectiveness.

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Coca-Cola on Social Content: ‘Expressions Are More Valuable than Impressions’

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Raleigh, NC – “What happens in Vegas does not stay in Vegas anymore,” said Coca-Cola senior channel marketing manager Laura Ruff. While this was bad news for Prince Harry, it can work out well for brands. At Expion’s inaugural Social Business Summit, Racing Ahead 2012, Ruff showed how incorporating fan reactions to a brand on social media can actually be a fun part of the company’s strategy. Social, local, and mobile channels present a “profound opportunity” for helping customers tell a brand’s story, said Ruff.

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