Have you been following the Fabio vs Isaiah Mustafa Old Spice Duel? The duo faced off all day yesterday, ‘Mano A Mano In El Baño’, in a popularity contest on YouTube. Both New Old Spice Guy Fabio and old Old Old Spice Guy Isaiah Mustafa engaged in a response campaign, replying to Tweets with video and vying for viewers’ votes. But how does this campaign stack up to last year’s Old Spice Response campaign? You be the judge.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Yesterday new Old Spice guy Fabio challenged old Old Spice guy Isaiah Mustafa to a duel saying, “The old Old Spice guy was no good. He give you diamonds from a clam fish? Dumb.” Well now Isaiah Mustafa has accepted Fabio’s challenge. The duel is set to go down at 12pm EST today.
Fabio says, “The old Old Spice guy was no good. He give you diamonds from a clam fish? Dumb.” He then let’s Isaiah Mustafa know what’s up. “Fabio challenges you, old Old Spice guy! 9am tomorrow, Internet.”
With his long flowing hair and broken English, Italian fashion model and romance novel-cover extraordinaire Fabio is the face of the new Old Spice campaign. Fans don’t seem to be loving the change…and I can’t help wondering whether or not Old Spice is for real?
