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How Facebook Could Disrupt Traditional Online Display Advertising (SocialTimes)
Facebook’s advertising revenue dropped slightly in the first quarter of 2013 compared to last quarter, but analysts at Spruce Media say that the company “is poised to disrupt traditional online display advertising by becoming the starting point for all media buys.” Their findings are outlined in Spruce Media’s State of Facebook Advertising Q1 2013 report, in which the analysts explained that “Facebook is laying this foundation through a combination of acquisitions, monumental ad product releases and market strategy.”

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Microsoft Breaks Tradition With Surface Tablets (CNET)
Microsoft — a company that traditionally has relied exclusively on its PC partners to provide hardware powered by its Windows operating system — is trying out a new business model with its Windows 8 release. The company is going to offer two Microsoft-branded tablets of its own, both of which are branded as Microsoft Surface. Mashable Super-thin, the tablet is just 9.3mm thin for the Windows RT version and 13.5mm for the Pro version. Both have two full-size USB ports — something you won’t find on the vast majority of the tablet competition. You’ll also find a micro SD port on the side of the RT version and a microSDXC port on the Pro version for adding data to the device or reading files (like pictures from your digital camera) on the fly. Bloomberg News The tablet has a 10.6-inch display, said CEO Steve Ballmer during Monday’s announcement, and the device’s cover serves as a track pad and a full keyboard. Business Insider Surface for Windows RT will be available to the public when Windows 8 is officially released. Microsoft still hasn’t given an exact date for that, but we do know it will be in the fall, in plenty of time for holiday shopping. The Windows 8 Pro model will be available about 90 days later, Microsoft said. The Guardian Analysts gave the as-yet unpriced devices a cautious welcome. “From a design perspective, it looks great,” said Carolina Milanesi, a research vice president for the consumer devices team at Gartner, an information technology research and advisory company based in Stamford, Conn. She said the device looked like a serious competitor to Apple’s iPad, but success would depend on price and the apps available for the devices. Read more

Report: Facebook Ads Promote Growth 30 Times Better Than Incentivized Installs

adparlorlogoA new report from AdParlor entitled “‘Purchasing Facebook Application Installs – Everything You Need To Know” claims that Facebook Ads are the best way to advertise and gain new users for your application. The report is a detailed analysis of the various growth methods available to application developers, and how well they actually fare on the market. AdParlor makes the case that developers are finding the best success with Facebook ads rather than banner networks or incentivized installs, and supports the claim with some interesting statistics.
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