The true test of customer loyalty is the repeat purchase, right? The folks who keep coming back and feeding your top line are those who mean the most to your company, or so the conventional wisdom goes. Well, it looks like that’s about to change. Nothing says “I love you” quite like taking a personal stake in a company’s success. And, the latest from IR magazine shows one company that’s helping businesses enter this market … using Facebook.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
A little over a month ago we covered a new interactive Facebook campaign from Rounds called Ashley Boo. Ashley Boo was the first of it’s kind—an interactive profile campaign that let you write in Ashley Boo’s status and then watch videos of her doing what you typed. The campaign was a success at first, garnering over 88,000 videos played within hours. But a mere seven hours after the campaign hit YouTube it was taken down by Facebook, due to violations of their Terms & Conditions. Now Ashley Boo is back and better than ever, complying with Facebook Terms.
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ClipTogether is a nifty new Facebook application that lets you produce videos with the collaboration of your Facebook friends. CEO, Lior Tal, describes ClipTogether as a ‘social video production tool to create video clip movies with friends, edit them, and publish them on Facebook.’
She might not want to go to the bar with you and your friends this Saturday night, but now Carmen Electra can post to you and your friends’ Facebook walls just as if you had friended her. Cameo Stars is a new Facebook application designed to bring celebrity cameos – like those surprise guest appearances on your favorite sitcoms – to your Facebook wall. You can have Carmen post something to your wall where she pops out of a birthday cake or get Tony Romo to poke and hand off a football to your friends with this slick app.
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