Click here to receive the Morning Social Media Newsfeed via email.
Twitter Overhauls Search Experience (The Next Web)
Twitter has dropped a brand new search experience on its service to help you find things that really matter to you. Here’s what Frost Li, an engineer on the Search and Relevance team at Twitter had to say about it Friday on the company’s blog: “We’re constantly working to make Twitter search the simplest way to discover what’s happening in real time. To that end, today we’re introducing search autocomplete and ‘People You Follow’ search results to twitter.com. In addition to recent improvements like related query suggestions, spelling corrections and more relevant search results, these updates make it even easier to immediately get closer to the things you care about.” Business Insider While it’s sometimes interesting to see what strangers around the world have to say on a topic in the news, often it’s more relevant to see tweets from the friends and news sources you follow. And the lack of this feature has been a major flaw in Twitter search. VentureBeat Around half of Twitter users are using the service as a super-simplified RSS reader, not as a mechanism for broadcasting their own thoughts to an uncaring world. Since the company wants to grow — and wants to continue to grow more mainstream — it’s in its best interests to make Twitter the simplest, best RSS reader anyone could ask for. And the announcements about finding and following topics take the product a bit closer to that goal. TechCrunch The updates are already live on Twitter.com, and related search suggestions, autocomplete and spelling corrections are also now available in Twitter for iPhone and Android. You can try them out now with a search for “Jeremy Lin,” which returns his username and the real names of teammates as suggestions, plus a filter for tweets from People You Follow. AllTwitter Twitter’s announcement is really a non-announcement as it heavily references previously introduced functionalities like related query suggestions, spelling corrections and more relevant search results, which we told you about in May. Read more
Find out how to use Google Tools to manage social media content and campaigns in our 





