Can you build a community around a Facebook Public Profile, and will that help in your own blogging endeavors? Wibiya has created a service that is banking on the ability to do so, which has become an easier task given the continued updates to Fcebook’s platform, namely Facebook Connect.
Leveraging an existing fan base/community from Facebook in order to drive traffic and build up your own blog is a concept we support here at Social Times and AllFacebook, as it goes along with the marketing ideas put forth in some of our articles. But recent updates to Wibiya mean that the process of utilizing Facebook for your own purposes could be made that much easier.
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Just last month Brazil-based Power.com launched a social networking aggregator that brought together your activity from across Facebook, MySpace, Orkut, and Hi5, to name a few. But just weeks after revealing its putlic beta, Power.com is being sued by none other than Facebook itself.
When Google launched their Friend Connect service publicly last week, they one-upped Facebook by providing publishers with an easy to install widget on their site for instantly creating a community. While the features weren’t robust, it made it so that anybody could instantly implement the service on their site. In contrast, Facebook rolled out their service with the a few partners, many of which have still yet to go live.
Tonight I’ve been seeing a lot of buzz about Friend Connect, Google’s open initiative to take of Facebook Connect. The service lets you login using your Google, Orkut, or Plaxo account. Both MySpace and Facebook decided to opt-out of integrating into the service but bloggers are embracing it at a rapid pace. Last night Google sent out a large number of invitations to bloggers to install their service.
It was an inevitable that a company would come along an release a standard for single sign on that had the financial backing to go build strong partnerships and more importantly, mainstream buzz. Yesterday Caroline McCarthy 



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