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Facebook Exchange Ads Being Tested on Desktop News Feeds (AllFacebook)
The lines between different ways to advertise on Facebook are beginning to blur, as the social network Tuesday announced what it called a “small alpha test” of running ads delivered by its Facebook Exchange real-time-bidding ad-purchase platform on the desktop version of its News Feed, while at the same time assuring users that the number of ads in their News Feeds would not increase. Facebook added that it would expand availability of this new ad format in the coming weeks.

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Mediabistro Course

Pinterest: Market Your Brand

Pinterest: Market Your BrandIn this online course starting May 5, you will discover how to pin your way to a wider audience. You will learn how to create and set up a Pinterest page, create a Pinterest playbook, and appeal to Pinterest users by showcasing your brand in a unique and accessible way.  Register today!

Have You Tried the New RISK Facebook Game?

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I just got the news last night that EA had launched their newest social game, and it’s based on one of the most beloved strategy board games of all time: Risk.  The game, entitled RISK: Factions, takes from a recent version of RISK launched on XBox and PSN and adds a few cool social features that make the game speedy and competitive.  Our sister blog Inside Social Games had a great interview with the Producer of the game, and he talks about the sanctity of keeping a strong multiplayer element in the game.

Check out the interview here and let us know what you think of the game.  Do you like the player-versus-player aspect or would your rather stick to co-opetition titles like The Sims Social?

Sony Taps RockYou for Zookeeper Social Game Promotion

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Social Game publisher, RockYou, has joined forces with Sony Home Entertainment to incorporate the hit movie, Zookeeper into the popular social game Zoo World 2. The promotion includes favorite characters from the film found in-game, Zookeeper-themed activities to complete, and special edition animals to buy. If that wasn’t enough, fans who purchase the DVD will receive 12,500 free Zoo Bucks($10 value) to spend in Zoo World 2.

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Iglesias Shows Up in CityVille — Amazing Move or Pointless Pairing?

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Next week, Enrique Iglesias fans will be blessed with an Avatar of the popular singer for the Zynga’s “CityVille” social game. The game is the company’s most popular title with 71 million monthly visitors.

On Tuesday, players of the Facebook game will be able to interact with Iglesias character when he visits their cities. They will have opportunities to collect items the singer is known for and even get a glimpse of his previews relating to his newest music videos.

Rightly so, there is a financial deal between Zynga and the singer, but the company did not offer those details. It would be interesting to know how much a celebrity makes for guest appearances on social games, another avenue for extra revenue for celebrity endorsements.

Iglesias’ team approached the gaming company with the idea for a game integration. The team has been involved with the the design from the beginning. Deciding things like what the characters could do and what players can collect, including virtual hats, boots, bling and a speed boat — relating to Iglesias life in Miami when he owned his very own speed boat. I wonder if he will be offering rides on platform.

“CityVille” is a pretty cool social game where players build and run virtual cities. The cities are developed with buildings, farms and the usual infrastructure in a real city. The game is free with Zynga earning money by charging for virtual decorative items for players who want to get ahead in the game.

Iglesias told the media he played the game only once — ouch for Zynga. He avoids video games because of their attention-grabbing effects on him. As a boy, he couldn’t pull himself away for video games – he steers clear of them.

Social Gamers Spend 75 Percent Of Social Networking Time Playing Games

Social game developer, RockYou, and the marketing research firm, Interpret, announced the latest findings of their ‘Social Gamer Thought Leadership Study’. The study is the first-of-its-kind as it analyzes behaviors, motivations, and purchase intent among the US social gaming demographic. The results both reaffirm existing assumptions and provide some insightful information about social gamers.

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Kabam Appoints New CFO To Oversee Expansion

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Companies progress forward by maintaining stability yet occasionally instituting dynamic change in leadership. Kabam, a major player in the social gaming space, announced Steve Klei will be assuming the role of Chief Financial Officer. We just covered a major shift in executive leadership at OpenFeint – namely John Citron being replaced by Naoki Aoyagi as CEO. At a time when social innovation is gripping tightly on the gaming industry, Kabam is making big plays in their growth as a company.

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